KHALED AL KHAWALDEH (DUBAI)
The Dubai Ministry of Economy and Tourism unveiled their newest investment platform at GITEX Global 2024 in Dubai on Monday, which will act as a one-stop-shop for businesses and investors looking to set up in the emirate.
Slated for release at the end of this month, the new platform will represent the next phase of the Dubai Unified License project, which creates an all-in-one digital identity of companies to help streamline their processes.
"With the total investor experience, we're trying to digitalise the investor journey normally, when someone sets up a business, they have two channels in Dubai, whether to go to a service centre and the service centre employee will help you there, or they go to invest in Dubai, which is our portal in trying to set up. Sometimes the investor has an idea, but they don't understand which business activity exactly they require," Ahmad Al Room Almheiri, Director of Ease of Doing Business at the Dubai Business Registration and Licensing Corporation (DBLC) told Aletihad.
"Here is where the total investor experience is going to come in, it will have a chatbot, it will have a video contact centre, and a knowledge base, and anyone who wants to open a business will be able to access and get all their answers."
Ahmad said the platform would provide regulators with data on business pathways, as well as common hindrances which would give them the ability to resolve future issues. He said the initiative was part of a concerted effort to see Dubai become one of the easiest places to do business globally.
"The government officials here are always listening to the investors and listening to the obstacles they face, the challenges they face, and then going ahead and trying to fix it for them."