KUUMAR SHYAM (ABU DHABI)

Inception, a G42 company, has announced the launch of seven of its AI-native products on Microsoft's Azure Marketplace, marking a major step in expanding global access to its enterprise-grade AI solutions.

The move builds on the existing partnership between G42 and Microsoft, and is designed to help organisations worldwide scale AI adoption with speed and compliance.

The seven products now available include (In)ExecEdge, (In)Genius, (In)Alpha, (In)Business Procurement, (In)Business Process, (In)Business Productivity, and (In)Business Customer Experience. These span applications for executive decision-making, business intelligence, procurement, process automation, productivity, and customer engagement.

Ashish Koshy, CEO of Inception, described the launch as an inflection point in the evolution of enterprise AI. "Having a tool in hand is not enough. The difference really lies in how that tool is used," Koshy told Aletihad.

"At Inception, we recognise that the true promise of Agentic AI lies in its ability to execute high-impact, multi-step problem-solving by coordinating across domains, tools, and objectives with reasoning, foresight, and contextual adaptation."

He added that while AI is increasingly reshaping industries ranging from agriculture to construction, the emphasis should be on elevating human contribution rather than replacing it.

"By building multi-agentic solutions into the foundation of our products, we enable these agents to learn from sentiment, personalise responses, and help human teams deliver empathetic, real-time support – which is far beyond what static chatbots can achieve.

"Our products adopt a tiered approach that distinguishes between low-risk operational tasks and high-impact strategic decisions. Ultimately, the goal isn't to eliminate human involvement but to elevate it," Koshy said.

Inception's suite caters to both domain-specific and industry-agnostic needs. For instance, (In)Alpha is designed for institutional investors managing M&A activities, while (In)ExecEdge supports senior executives in the public and private sectors.

Highlighting a UAE-specific use case, Koshy pointed to the deployment of (In)Business Procurement at G42 and other Abu Dhabi-based organisations. "When deployed at G42, it became the first AI-powered enterprise procurement solution launched in Abu Dhabi," he explained.

"It redefined procurement efficiency, reducing sourcing and contract cycles by up to 40%, delivering 7–10% cost savings, and ensuring over 90% compliance in contract management.

"With conversational AI and real-time analytics embedded into the platform, (In)Business Procurement helps UAE enterprises improve efficiency, cut costs, and strengthen governance," Koshy said.

By offering its portfolio through the Azure Marketplace, Inception aims to make its solutions more accessible to enterprises worldwide, while reinforcing the UAE's role as a hub for AI innovation.