DUBAI (ALETIHAD)
e& announced that it will join as a main partner of the Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honour mothers by establishing an AED 1 billion endowment fund to support the education of millions around the world.
e& will dedicate its various platforms and resources to facilitate donations to the campaign. The campaign gives contributors a chance to make donations in honour of their mothers, highlighting their role in nurturing families and fostering their children’s education. The campaign also aims to support underprivileged individuals through education, allowing them to improve their quality of life and prepare for the job market.
Charity initiatives
Masood M. Sharif Mahmood, CEO e& UAE, said: “It is an honour to support the Mothers’ Endowment campaign as a main partner, as this generous initiative extends the UAE’s humanitarian effort by providing quality education around the world in recognition of its crucial impact on development across underprivileged communities.”
“We are proud to be taking part, for the 4th year running, in Ramadan campaigns launched under Mohammed bin Rashid Al Maktoum Global Initiatives, which affirms e&’s commitment to offering digital solutions that facilitate contributions to the campaign, easily and quickly,” he added, noting that e& continues to support UAE charity initiatives that focus on structured group efforts, long-term planning and sustainable benefits that drive stability and development.